Annual Strategic Planning Process (Part II) | MBA Term Papers

Applicability of the recommendations

Recommendations made by the authors are practically applicable in today?s world. Key important issues of the business can be identified by analyzing the company?s strength, weakness, upcoming opportunities and potential threats.? Senior management can ask the leaders of each business unit to identify these issues by analyzing the external and internal environment of the organization. A list of strategic issues according to the priority of future business perspectives could be made and assigned to different business unit managers. The ?right? people could be assigned to take care of the major issues by involving business unit leaders, strategy makers and expertise. Again the planning cycle of the business units could be left with them by not forcing them to conduct the process every year just to maintain the company rule. The process of recruiting in terms of total manpower intake, pace at which various alliances are made and the level of the expansion work should be taken into consideration in order to measure the implementation of strategic planning. Human resources could be integrated practically with the process if proper evaluation of their performances and appropriate compensation is made.

Possible obstacles

Obstacles to the application of the stated recommendations arise when senior management might not show interest in issues based on strategic approach. Even if it (strategic approach) is accepted, it has to be properly communicated to the senior management. Even though the senior management might not be in favor of re-conducting the planning process every year, they might be forced to do so due to some external business factors. Most importantly employee motivation is the key because without a motivated staff it would be difficult to implement and find out problems in strategy initiatives.

People issues

Human resource is the key for the successful application of the strategic planning approach. Motivation of executives is major factor and is closely linked with appropriate compensation. The entire strategic planning process and the results of the same should be properly communicated to middle level management so that there is no confusion regarding the objectives and desired outcome of it. Top management has to be very supportive to the unit leaders in order to make this communication more effective. Executives must be satisfied with the strategic planning process regardless of the? decision maker (Improving strategic planning, n.d.)

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