The Curated House: How To Get Published in a Design Magazine

I can't begin to tell you how excited I am to share today's innovation! After working for more than 10 years as an interior designer, I can tell you that I believe this is a total game changer. But I'm getting ahead of myself. First, let me introduce you to our lovely innovator herself. Friends, meet my truly brilliant friend, Lisa Ferguson.
Lisa has been working as an Interior Designer for thirteen years and has twenty four years experience in product design, manufacturing, sales and marketing. As a designer, Lisa is known for fundamentally enhancing her clients' quality of life through innovative space planning and personalized customization.
Collaboration and connecting others is in Lisa's DNA. In fact, you won't know her for very long before she is recommending a great person you should meet or a new product you should check out. Building on her instincts and passion, Lisa launched Decor Mentor a few years ago. Assembling a team of top international designers who were willing to be open and transparent, Decor Mentor's mission is to offer education and insight into the process of interior design from both a decorating and a business perspective. Peers across North America share both their success stories and pain points, and together innovate solutions to change the business of interior design.

Well, to say that Lisa's latest innovation will dramatically change the business of interior design is no overstatement. One of the most important methods of marketing in the industry has for decades been getting published in a design magazine. There is something extremely validating for a potential client in seeing your work in glossy print. Being published inevitably creates a steady stream of prospective clients and increases credibility in ways few other mediums can accomplish. The troubling reality, however, is that the percentage of designers who find themselves lucky enough to get published is remarkably small, making this highly leveraged form of marketing available to only an elite few. I myself have had more than one "almost published" moments where my project landed on the cutting room floor at the last minute. It's a "hold your breath and hope for the best" kind of holy grail of marketing. Until now.

Always one to go beneath the surface, Lisa pushed further into these needs in her countless conversations with fellow designers, architects and decorators as they discussed their marketing needs and challenges with her. Based on her own experience - and the shared experiences of many others - Lisa understood that educating potential clients on the true value interior designers and architects bring to a project - along with their unique value proposition - was critical to connecting with the right client fit.

And thus, Decor Mentor's custom magazine was born.

{click on "Open Publication" above to flip through Lisa's gorgeous online magazine}

Designers, Architects and Decorators can now take matters into their own capable hands by partnering with Decor Mentor to create their own custom magazine. Each professionally designed magazine is created exclusively around your firm's portfolio photographs. Each edition includes:

ONE: Digital version PDF for upload to?issuu.com?and your website.

TWO:? Print version high resolution PDF for optional digital printing, available to purchase directly from one of our preferred printing vendors.

THREE: Strategic marketing guide on how to use your package for maximum benefit.

FOUR: Resource guide of printers and specifications {including quotes starting at $8 each for 200 copies from top quality digital printers and also 1 copy options} and interior photographers to help you get the best results for your money.

FIVE: Web quality individual Jpegs of each page for future online use at your discretion.

SIX: Magazine promotional graphic for email marketing campaigns including done-for-you copy to encourage sharing of your content.

SEVEN: Magazine promotional graphic for facebook and other social media channels.

EIGHT: Modern or Transitional page template options?for all pages to suit your firm's aesthetic.

NINE: Valuable and well-written articles?educating readers on the value of the designer and celebrating craftsmanship. {With Marble and Onyx packages, you can edit the articles and/or submit your own.}

TEN: This one is HUGE. Each custom magazine includes NATIONAL?ads and advertorials?celebrating craftsmanship. Showcasing your portfolio next to full-page ads from high-end, recognizable brands provides you with that magazine-magic that was once so elusive! These ads also subsidize the cost of your edition. {Marble and Onyx package levels allow you to submit?REGIONAL?ads for powerful cross marketing.}

Lisa released Designers' Own Magazine at High Point Market this April to shouts of joy and literal tears of gratitude from designers who were overwhelmed with their understanding of the value this innovative offering provides. Current turnaround time is four weeks from the submission of photographs, and Lisa and her team are working quickly to refine that down to a lightning-fast two-week turnaround time.

In her constant quest to go above and beyond, Lisa also includes front and back cover files to turn into cases for your iPad and iPhone through gelaskins.com {see below} as well as additional files to leverage across social media channels.

Consider yourself fully equipped to leave your mark on social media, the internet and every doctor's office, law firm or specifically targeted spa or sports club in your area! Brilliant, customized, targeted marketing that will no doubt totally revolutionize your Interior Design Firm or Architectural Firm's business!

In the spirit of generosity, Lisa has chosen to extend a discount to you, my amazing readers. For those of you who would like to create your own highly leverageable, customized and professionally designed magazine, you can receive a 10% DISCOUNT now through May 15th! Just enter the code CURATEDHOUSE here and get started on creating the most powerful marketing tool you've ever used for your business. I genuinely can't wait to hear all your stories of outrageous success as you make your mark on the worlds of architecture, interior design and social media!

xo
s.

Source: http://www.thecuratedhouse.com/2013/05/how-to-get-published-in-design-magazine.html

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