entertainment shopping: Random Internet Marketing Training Hurts Aspiring Marketers ...

Welcome! Thanks for stopping by! If you enjoy your visit, please let others know.

Dangers of random internet marketing training Aspiring marketers are constantly overwhelmed and confused with the random nature of internet marketing training. Worse, the random way in which marketing information is received frequently causes newbie marketers to implement the pieces of their marketing business in a random way.

Although I refer to newbies in this post, but ?the ?random? danger can persist for many marketers for months or years, and can be the primary cause of business failure, or simply the cause behind the scattered remains of an attempt at the internet marketing business.

This short video is just a brief tongue-in-cheek look at what I mean.

As a life long educator and also training consultant to high tech corporations, I am not much of a fan of random learning, especially when you are completely new to a whole category of skills and information. Yet random learning is built into to the current internet marketing training environment. ?Instead of starting with survey courses and textbooks as is typical in college, the aspiring marketer starts learning from delivery systems that present information in non-sequential fashion. In turn, they try to build their business in a random way.

It is possible to reach success through random efforts. But is it desirable? ?Is the struggle and frustration that causes so many to give up along the way really necessary?

In my newly released book, I explain how well-meaning internet marketing gurus inadvertently create an environment where most internet marketing training is as random as the roulette wheel in the video.

There are many factors at work; here are two:

1 ? Information Delivery Contributes to Random Learning.

Teachers of marketing are also marketers, and they use whatever means at their disposal to attract students, ie., customers of their information products. Many marketers specialize in some few aspects of the entire marketing process (it?s their niche), and this is what they actively promote. The newbie, on the other hand, receives the information out of context.

When combined with input from multiple gurus, the newbie cannot help but to be overwhelmed and confused. Typically, a newbie will not begin at the real starting point. They start with what they hear about first.

Consider how the following internet marketing training or information delivery methods contribute to random (non-sequential) learning.

Emails From Gurus.? Face it;?emails are going to reflect (a) whatever?a guru believes is the latest and hottest tactic or offer, or (b) whatever interests the guru on any particular day. So the topics and suggested resources come to the ?learner? in random fashion.

That random effect from emailed information multiplies as the aspiring marketer subscribes to additional gurus.

Marketing Courses Purchased From Gurus. ?Few such courses provide the context of a complete step-by-step overview of online marketing. Instead, they focus on narrow topics, so that people jump from ?WordPress Plug-Ins? to ?How to Write a Book on Kindle? to ?Using Facebook Ads to Create Traffic.?

Blogposts. ??Blog posts by their very nature are random. What inspires the blogger that day is what a reader learns about.

Internet Marketing Training Membership Sites. ?Most membership sites present themselves like a large buffet. ?With some exceptions, these video training ?libraries? are not organized in a meaningful sequential order. As snippets of information, they lend themselves to random, purpose-less learning.

Live Events. ?Conferences typically offer diverse speakers and a chance to choose from a variety of workshops. This format works well if the attendee is already an experienced and successful marketer. But for the ?newbie? marketer, with little context, that format is an impenetrable maze of random nuggets.

I have a blog, subscribe to many gurus, buy online courses, attend conferences, and have at times belonged to membership sites. There?s nothing inherently wrong with any of that! But can you see how those information delivery formats all contribute to a non-systematic, random, and thus confusing acquisition of information?

2 ? Product Launches Contribute to Random Internet Marketing Training

The practice of ?the product launch? is widespread amongst internet marketing gurus, and for good reason: they create large profits. ?A product launch is when one marketer comes up with a product (for example, a training course) and entices other online marketing leaders to be ?special? affiliates for the that product, meaning that these special affiliates get very high commissions. Then, other marketers are also invited to promote the product to their peers at a normal affiliate commission. Then finally, prizes may be offered for the most sales of the product. This means that there are many people incentivized to promote that one learning product.

Now let?s consider the powerful impact that such a launch can have on newbie marketers.

Peer Pressure:? Since more than one marketer is pushing the product, the feeling that ?everyone else? thinks this product is critical and valuable is heightened. Like it or not, this is powerful and reduces our critical thinking ability.

Contrived Scarcity: Usually a launch (as opposed to an evergreen training product) has some kind of deadline. Either the price is going up or the offer will be closed. So the pressure is further increased by words like:???Get it now? Hurry! The door is closing!?

In turn, this creates a kind of herd mentality such as you see in a train station when people literally rush to get through the closing door of a train. In the case of the hurrying train passenger, they may ignore the reality that many more trains will go to the same destination repeatedly throughout the day. They ignore this reality because ?everyone else? is moving fast to the open doors.

In a similar way, the highly touted new launch of ?Ballistic Blueprint for Blow-Out SEO? may ?close its doors,? pressuring prospective new marketers to get the product before it is gone. They may have never heard about SEO, let alone realized that new SEO training products are rolled out many times a year.

?Incredible Value?:? Marketers often offer one or more ?bonuses? to make an information product seem even more valuable.?During a product launch, because of all the competition amongst affiliates, it is not unusual for the bonuses to take on such a scale that many find the offers hard to resist, let alone newbie marketers.

So with all this pressure, aspiring marketers will find it hard to resist many of the internet marketing training launches that occur over the course of a year. But understand that these are typically products from different gurus at different times of the year and certainly on different marketing topics. In short, they are random internet marketing training products pushed out to newbie marketers in random order.

My Advice to Newbies About Internet Marketing Training

First, get some background, some perspective. There is not just ONE thing or ONE tactic you will need to learn and implement, but actually a string of them. Internet marketing or online marketing is a real potential business, and as such calls for a business plan.

If you have a plan, then you are able to progress with internet marketing in a step-by-step, straight-line fashion. Random can be at least somewhat avoided and that is a good thing. ?Random implementation usually results in many mistakes and often results in the need to re-do many pieces of your business.

Among many other difficulties, random learning from internet marketing training (for which you often pay) can mean that:

You learn something before you need it, and you must waste time re-learning it when you need to use it.
You buy training you will never need or use. That increases your expenses and reduces your profits.
You buy training which is inadequate and must buy another training or service to replace the shoddy training product.

A straight path kind of internet marketing training There are many productivity strategies that you can implement to reduce overwhelm and increase efficiency and profits once you have a step-by-step plan. And that is the subject of my new book, The Straight Path to Online Marketing Success, The Reference Manual.

If you have a ready resource for internet marketing training that covers every step along the way, pointing you to evergreen (always available) learning materials, you will save money and build a business sanely, without overwhelm.

That?s what The Reference Manual does. It first provides the plan (or path) with the string of tactics needed. Next you are shown how the plan can enable the way you work on your business ? call that your strategy. Finally it provides resources in the reference section to make your internet marketing training both planned and intentional, instead of random.

You might also want to see these related posts: